Theseagricultural lands are famous for their passion and tradition, for exemplifying the best qualities of their respective beverages. This lush part of southern Guatemala is nestled among three volcanoes. The high altitude and loamy soil create conditions that are nearly ideal for coffee growers and coffee lovers alike. And love this coffee we do. It's an elegant affair: refined in its KopiStarbucks Guatemala Antigua Coffee Whole Bean - Medium di Tokopedia ∙ Promo Pengguna Baru ∙ Cicilan 0% ∙ Kurir Instan. Coffeefrom the Antigua Valley of Guatemala is the touchstone of quality. Here farmers take enormous pride in traditions, resulting in consistent flavor, cup after cup—lemon, chocolate and soft spice notes with an elegant mouthfeel unique to this region. It's why we loved this coffee back in '71, and why we love it today. Fast Money. Guatemalan coffee launched by Starbucks, blighted by fungus Leverage our market expertise Expert insights, analysis and smart data help you cut through the noise to spot trends, risks and opportunities. Join over 300,000 Finance professionals who already subscribe to the FT. Subscribe to unlock this article Try unlimited access Try full digital access and see why over 1 million readers subscribe to the FTOnly $1 for 4 weeks Explore our subscriptions Individual Find the plan that suits you best. Group Premium access for businesses and educational institutions. Cookies on FT Sites We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used. The coffee fincas farms of Antigua valley are known for their premium, one-of-a-kind coffee. Guatemala Antigua coffee one of the most popular coffee types in South America, coming from a country that is the 8th biggest producer and exporter of coffee beans. Guatemala prides itself on its coffee production, with regions that specialize in their own flavors and beans. If you’ve heard of Guatemala Antigua Coffee, but you’re not sure what it is, read on to find out what it is and why it’s so popular All About Guatemala Antigua Coffee Where does it come from? Guatemala Antigua coffee comes from the volcanic valley of Antigua, one of many coffee-growing regions in Guatemala. The three volcanoes in the region create a valley that has the perfect coffee-growing conditions, which coffee farmers gladly utilize. With an elevation of around 4,000–6,000 feet above sea level and somewhat predictable weather patterns, the valley of Guatemala’s Antigua creates one of the finest coffee beans in South America. How is it grown and processed? Farmers in the Antigua region will plant their coffee plants at high elevations along the mountainside, where the humidity doesn’t fluctuate often. Coffee grown at elevation is often called Strictly High Grown or Strictly Hard Bean, which allows coffee consumers to know that their coffee really is the product of high elevation. With more than enough rain and sunlight to nourish the plants, Guatemala’s Antigua region produces some of the highest quality coffee in the world. Most coffee farmers from the volcanic region of Antigua use the wet processing method, mostly due to the rainy climate of Guatemala. The wet process uses water to flush out the coffee beans from the cherries. Some farmers will use the dry-method of processing, which will taste different from wet-processed beans. Image Credit Gerson Cifuentes, Unsplash What Does it Taste Like? Guatemala Antigua coffee has a velvety mouthfeel and is usually medium or full in body, depending on the location within the volcanic valley. Many people that experience a cup of Guatemala Antigua coffee find that it has a zing to it from the bright, citrusy acidity. It has a chocolatey base with strong layers of caramel with a syrupy taste and feel. It has a floral and smokey aroma that is also present in the flavor, which can be pronounced depending on the brewing methods. What Type of Bean is Guatemala Antigua Coffee Made From? Most coffee beans from the Antigua valley are Arabica, which is the most popular type of coffee bean in the world. Most Arabica coffee that comes from the Antigua region is the Bourbon and Caturra varieties, which each have their own unique flavor profiles. Guatemala Antigua coffee, in general, has a unique taste, but the different types of Arabica beans have their own enhanced notes. Arabica coffee beans are the most popular because of their smooth, delicate flavors compared to the rough and bitter Robusta beans. Arabica makes up over 70% of coffee beans produced worldwide, with different types and varieties to choose from. Arabica beans are especially popular in coffee shops in the United States, mostly due to the easy drinkability and naturally sweet taste. Image Credit gedsarts, Pixabay What Type of Roast Should I Get? When it comes to premium or specialty coffee, getting the best roast is essential to the flavors and taste. For Guatemala Antigua coffee, a medium roast is usually the best choice to balance out all of the flavors and notes. If you do prefer a dark roast, some of the flavor profiles will change to a deeper type and lose some of its bright acidity. When buying Guatemala Antigua coffee, it’s important to make sure that it is legitimate coffee from the Guatemalan region of Antigua. Unfortunately, there are a lot of coffee counterfeits around, so it’s crucial to find out if it’s real Antigua coffee. Look for SHG Strictly High Grown and SHB Strictly Hard Bean, which means it’s been checked and passed as true elevation-grown Antigua coffee. Guatemala Antigua Coffee Brewing Tips Brewing Guatemala Antigua coffee is no different than brewing other types of coffee, but each brewing method can enhance or mute certain flavors Pour-Over Using the pour-over method to brew Guatemala Antigua coffee will help make the bright acidity stand out. The pour-over method is great for light and medium roasts since it naturally complements these roasts, which usually have medium or high levels of acidity. Dark roast Antigua coffee will be fine in a pour-over, but it may not be as pronounced as using a French Press. French Press Best for Sweetness The French Press is best for a darker medium roast or a dark roast of Guatemala Antigua coffee, which will bring out the natural sweetness of the coffee. French Press coffee seems complicated, but it’s easy to make and tastes great. It also adds more body to it than pour-over, so this is a great brewing method to bring that out naturally. French Press isn’t the best for light roasts, so we recommend using the pour-over method for a lighter roast of Guatemala Antigua coffee. Cold Brew Best for Deep Flavors If your Guatemala Antigua is a medium-dark or a dark roast, brewing it using the cold brew method will cut the acidity and bring out the deep chocolate flavors. It will smooth out the acidity and bitterness of the coffee, though it takes over 8 to 16 hours to fully steep. Cold brewing specialty coffee may seem like a faux pas in the coffee world, but it can make a lot of coffee beans taste completely different. Image Credit James Joel, Flickr Drip-Brew Mildest Flavors Drip-brew coffee is usually the most popular method simply due to the convenience of drip-coffee brewers, but it’s not the best method for specialty coffees with complex flavors. Drip coffee has the mildest flavors, especially if the coffee maker is a cheaper model. However, drip coffee can still taste great, even if the specific flavor notes aren’t as pronounced. Conclusion Guatemala Antigua coffee is a premium coffee hailing from the Central American country of Guatemala, coming from the small region of Antigua. It has a complex, layered flavor profile that only comes from the Antigua region, though any coffee from Guatemala is usually high in quality and bright in flavor. If you’re new to premium coffee, Guatemala Antigua coffee will definitely exceed your expectations. RELATED READS Most Expensive Coffee in the World 7 Wallet-Busting Coffee Beans All About Costa Rican Coffee History, Flavors, Brewing Featured Image Oliver Colthart, Shutterstock Guatemala City — Antigua, Guatemala will no longer simply be one of the varieties of beans that Stabucks SBUX offers to its global customers, but a destination in itself with the inauguration of a branch in the iconic Guatemalan coffee shop chain, which is once again being run by Howard Schultz as interim CEO, has opened its first branch in the Guatemalan city, and its 12th in the country, hand-in-hand with Premium Restaurants of America PRA, which also operates the brand’s other coffee shops in Central Conway, Starbucks’ group president, International and Channel Development, told Bloomberg Línea that, despite the times of global volatility, the company plans to open more branches in the region, with four in in the way Starbucks proceeds in most of its markets, the company leaves the operation of the business in the hands of its local partner. Like with Alsea in Mexico and elsewhere in Latin America, and AmRest which is owned by Mexican Carlos Fernández in Spain, Portugal and other European locations, Starbucks is giving PRA a vote of confidence in Central America.“Much of our success in the region is due to our knowledge of when and where to rely on local partners to grow the business,” Conway says. “PRA not only operates our branches in Guatemala, but also in Costa Rica and El Salvador. Their excellent operation, local market knowledge and shared values, combined with the power of the Starbucks brand, continue to open new opportunities for all of us within these markets.”Conway, who joined Starbucks in 2013, says the company already has 48 branches in Central America, having had a presence in Latin America for 20 years the first branches in the region opened in Puerto Rico and Mexico in 2002, and has expanded in Latin America and the Caribbean and generated employment opportunities for more than 18,000 employees the Antigua opening, Starbucks now operates 1,500 branches in 22 markets in alliance with 10 licensees, who know their markets and new Starbucks branch is located in the heart of the Colonial-era city.Cortesía Starbucks/MATT GLACAntiguaThe company describes the new branch in Colonial-era Antigua, a UNESCO World Heritage Site, as a milestone’ because it is the 1,500th in the region, and because “the Starbucks Antigua store is a work of art in itself”, Conway told Bloomberg 8,600-square-foot branch will be able to accommodate 170 customers, and also has three conference rooms and an interior patio, bedecked with abundant local plants, and bathed in natural branch is located on 5ta Avenida, and is open Sunday through Thursday from 600 to 900 Friday and Saturday from 600 to 1000 LAC design team, in collaboration with PRA, was committed to protecting and preserving the original beauty and history of the building - a private residence dating back to the 1930s - by restoring its original architectural features, honoring Guatemala’s coffee branch in Antigua has a large, open-air patio and total space for 170 customers.Cortesía Starbucks/MATT GLACThe following interview has been edited for length and clarityBloomberg Línea How has Starbucks coped with the effects of the conflict between Russia and Ukraine, are there any logistical difficulties?Michael Conway We condemn the horrific attacks on Ukraine by Russia. On March 8, 2022, Starbucks announced its decision to suspend all business activity in Russia, including the shipment of Starbucks products. Likewise, Starbucks’ authorized licensee partner in the market immediately suspended store operations continue to closely monitor the impacts of the conflict, prioritizing the safety and well-being of our partners globally in our decision pricing a sensitive due to inflationary effects? How have you handled that issue, and what has been the consumer response?As a normal business practice, we evaluate and adjust prices on a product-by-product and market-by-market basis based on various growing operating and occupancy expenses. This is what allows us to balance the need to manage our business efficiently while continuing to deliver value to our customers. Beverages and food vary by location and consumers can find our prices posted in-store or on the Starbucks app. We remain committed to being thoughtful and strategic in how we view the long-term outlook for our many jobs are you creating, and what is the procedure to train the staff in charge?With the opening of the Antigua branch, we are proud to welcome 25 new partners employees from the community of this historic city, generating a total employment in the country of 200 Starbucks partners who proudly wear our green Starbucks we have always recognized that our success is largely attributed to the inspired moments of connection that our partners create every day for our customers. This is why all Starbucks partners received a comprehensive training program, which included coffee theory, Starbucks culture and barista practices from experienced partners in Guatemala partners were trained over the course of a month to prepare them for the opening of our coffee shop in Antigua. We want to make sure they have all the necessary skills to brew the perfect cup of coffee while delivering the Starbucks experience to all our you encouraged more Guatemalan coffee purchases? What percentage of your coffee portfolio is local?Starbucks has been buying coffee from Guatemala since we opened our first store in 1971. Starbucks Guatemala Antigua is one of our most beloved single origin coffees and part of the Starbucks core menu offered in more than 80 markets around the world. At the new Antigua branch, the coffee of the day and all of our handcrafted espresso-based beverages will be made with Guatemala Antigua coffee in honor of the local coffee new branch also has three conference rooms.Cortesía Starbucks/MATT GLACHow much has the company invested in Guatemala over the last 12 years?For competitive reasons, Starbucks does not disclose specific investment figures, but I can assure you that we remain committed to investing in Guatemala and bringing the Starbucks experience to more cities in the market. Without a doubt, our goal is to strengthen the brand, attract strong talent, invest in our partners and create attractive places for our customers to gather with friends and family to enjoy a great cup of are the projections for this year, will you open in another department in Guatemala?We are excited to open our first store in Antigua, as it marks our milestone of 1,500 stores in Latin America and the Caribbean, and also because the Starbucks Antigua store is a work of art in itself. This coffee shop is part of a UNESCO World Heritage Site and honors Guatemala’s coffee culture and heritage by maintaining the historical integrity of the building, the unique branch design and the coffee experience for our customers. The Starbucks LAC design team was committed to protecting and preserving the original beauty and history of this building by reclaiming its unique architectural features. In addition, our customers will find exquisite murals, ornaments and furniture made by local artists such as Alvaro Tzaj Yotz, Hugo López and Daniela Rivas, among many coffee shop is located in what was a private residence that dates from the 1930s, and whose original architectural features have been restored.Cortesía Starbucks/MATT GLACWhat is the potential for further growth in Guatemala for Starbucks?Guatemala has always been a key coffee supplier region for Starbucks, as well as an interesting market for retail. We are really proud to be able to expand employment opportunities for local partners to hone their skills, share their passion for coffee and develop their career with Starbucks.

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